Online Car Insurance Quotes: Automated Web Sales

To get online car insurance quotes ten years ago, you would have to call an agent who would send a quote to you via email. This process was an advance on having the agent send you a pile of papers through the mail, but it still required at least a telephone conversation and often a personal appointment with the agent.

In the past, it would have been unthinkable that insurance agents would forego the use of their greatest marketing leverage. Most agents used to refuse to give a potential client a quote unless that person was prepared to meet with the agent in person.

It's not like that anymore. These days, the agents of the past have given way to automated web sales which concentrate on price rather than the agent-customer relationship. Young urbanites find the shift to the Internet particularly handy, as it is their preferred form of media. Older, less tech-savvy customers will gradually have to look online too as more and more companies focus on web sales and agents have less to offer in comparison.

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